Orisha Heritage

The concept of identity is centered on the highlighting and importance of identity, a reference to the divinity linked to the term of Orisha, refinement and colours are reminiscent of the universe of luxury and modernism while distinguishing themselves. Indeed the concept is to give a mysterious side, the blurred central circle emphasizing this principle and attracting the look at the center thus plunging the customer into the universe of the brand. Notion of temporality and positioning in time: light, time, and sun. Notion of the moon being the luminous point guiding the people towards light in the most total darkness.